This course focuses on understanding the difference between tequila brands, labels. As there are way over a 1000 tequila brands on the market, understanding them is no easy task. It is the task of the tequila sommeliers to understand the differences between producers, the regions, marketing strategies, product values so they can give expert recommendations to their clients or make better decisions themselves when purchasing tequila. Sommeliers learn to navigate between commercial brands, private labels, special editions, single barrels, diffused tequilas and understand what average consumers and connoisseurs look for when choosing tequila.